Traffic is everything for every blogger and most difficult part is generating traffic on webpage. Every blogger or webmaster is suffering from common problem “less traffic” . they are putting their skills, effort , time and expecting the return in good number of visitors. There is one key concept behind every successful and failed blog /website and web-based business is Traffic. Valuable traffic is delivered by search engine and it become possible due to good SEO and others tricks .
So let’s try to understand some concept before jumping in search engine optimization .
Understand the traffic
In fact web traffic is your visitor and they are two types first one called Direct traffic and second called Organic traffic.
Direct traffic : Traffic which came on your webpage directly via sharing on social networking site , telling your friend to visit ,newsletter etc can be 100 of ways . In simple word traffic which was not delivered by search engine. One good example of direct traffic is Facebook . Facebook has 80-90% direct traffic . You never search Facebook in Google .
Generally direct or directed traffic is instant traffic suppose you’ve shared one post link , then maximum one days or two days your friends can visit . It will be exceptional case that you are getting traffic for a post which was shared one month ago by social networking sites or other means.
Organic traffic : Traffic that generated by search engine and you expect life time traffic for that post which is indexed by major search engine( Google ,Yahoo, Bing) .
Understand behavior of visitor
According to web experts total no. of web traffic is divided into categories based on the behavior of visitor. Understand this category and try to match your blog category with web traffic category.
Common mistake made by every blogger or webmaster (those who are suffering) is Undefined area of blogging.
Actually visitor categories are divided similarly as you define in your blog . Example – one coder will always love coding based site/blog , webmaster love the blog related web tips. This is the behavior of visitor and once their category match with yours they can be your regular visitor and can also suggest others , can tweet your post. Suppose you have blog and you are writing the random post on Technology, Hollywood, games, health, computer language ..etc. how you’ll define your blog in special category ?
So stop making khichdi(indian food which made by mixing lots of thing)and think about the special dish.
A categorised blog with good content can give you valuable returning visitor.
Search Engine and Search engine optimization
Finding an appropriate key information from world web wide is similar to finding a lost needle from haystack. For this purpose we use magnet, similarly we use search engine and keyword to find out the key information from world web wide.
“Search engine is nothing just a special type of website designed to help people to search information on the World Wide Web and FTP servers.”
There are five major search engines are Google,Yahoo, Bing , Ask and Aol
Main Work of Search Engine :
- Web Crawling
- Building the Search
- Building the index
- Future Search
Search Engine Optimization
Search engine optimization is a method or technique to Optimize your website/blog/business for search engine to get organic traffic and make your website/blog/business more visible and indexed the result on first page of search engine.SEO is responsible for good indexing and also for bad (in some case one example suppose you’ve placed lots of keyword ,that will be spam) There is two type of Search engine optimization first one is called on page optimization and second one is called off page optimization.
Key of search engine optimization.
- Domain and hosting
- Keywords selection
- keyword placing
- Meta tag
- Title and Description
- Content Quality
- …….. etc
SEO is a very huge topic and it is not possible to combine all in one post . so I’ll continue it as next post .